Robin Wensley: search on Z-Library

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1

Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/ Growth Matrix

Morrison, Alan, Wensley, Robin

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 1.50 MB

english, 1991

2

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

Day, George S., Wensley, Robin

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 2.31 MB

english, 1988

3

Marketing Theory with a Strategic Orientation

George S. Day and Robin Wensley

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 399 KB

english, 1983

4

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day and Robin Wensley

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 657 KB

english, 1988

5

Strategic Marketing: Betas, Boxes, or Basics

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 381 KB

english, 1981

6

Marketing Theory with a Strategic Orientation

Day, George S., Wensley, Robin

Journal:

Journal of Marketing

Year:

1983

Language:

english

File:

PDF, 1.44 MB

english, 1983

7

In Search of the Market Share Effect.

Rumelt, Richard P., Wensley, Robin

Journal:

Academy of Management Proceedings & Membership Directory

Year:

1981

Language:

english

File:

PDF, 426 KB

english, 1981

8

Marketing Teaching

Law, Philip, Wensley, Robin

Journal:

European Journal of Marketing

Year:

1979

Language:

english

File:

PDF, 438 KB

english, 1979

9

The Basics of Marketing Strategy: Where is the Customer?

Journal:

Journal of Customer Behaviour

Year:

2006

Language:

english

File:

PDF, 391 KB

english, 2006

10

Strategic behaviour:: The driving force of strategic management

Tony Grundy, Robin Wensley

Journal:

European Management Journal

Year:

1999

Language:

english

File:

PDF, 239 KB

english, 1999

11

Introduction to the special issue on marketing strategy

Barton Weitz, Robin Wensley

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 337 KB

english, 1992

12

A bridge over troubled water?

Journal:

European Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 71 KB

english, 2002

13

Explaining Success – Hard Work, Not Illusion

Keith Roberts, Robin Wensley

Journal:

Business Strategy Review

Year:

1997

Language:

english

File:

PDF, 174 KB

english, 1997

14

Darwinism, probability and complexity: market-based organizational transformation and change explained through the theories of evolution

Tanya Sammut-Bonnici, Robin Wensley

Journal:

International Journal of Management Reviews

Year:

2002

Language:

english

File:

PDF, 253 KB

english, 2002

15

The MSI Priorities: A Critical View on Researching Firm Performance, Customer Experience and Marketing

Journal:

Journal of Marketing Management

Year:

2000

Language:

english

File:

PDF, 1.13 MB

english, 2000

16

Strategic Marketing: Betas, Boxes, Or Basics

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 1.34 MB

english, 1981

17

“The Voice of the Consumer?”: Speculations on the Limits to the Marketing Analogy

Journal:

European Journal of Marketing

Year:

1990

File:

PDF, 721 KB

1990

18

Explaining Success: the Rule of Ten Percent and the Example of Market Share

Journal:

Business Strategy Review

Year:

1997

Language:

english

File:

PDF, 315 KB

english, 1997

19

The Basic Principles of Marketing Warfareby Robert Duro; Bjorn Sandstrom;Winning the Marketing Warby Gerald A. Michaelson

Review by: Robin Wensley

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 209 KB

english, 1989

20

THE EFFECTIVE STRATEGIC ANALYST

Journal:

Journal of Management Studies

Year:

1979

Language:

english

File:

PDF, 692 KB

english, 1979

21

Strategic Marketing: Betas, Boxes, Or Basics

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1.34 MB

1981

22

A Critical Review of Research in Marketing

Journal:

British Journal of Management

Year:

1995

Language:

english

File:

PDF, 1.92 MB

english, 1995

23

Isabella Beeton: Management as “Everything in its Place”

Journal:

Business Strategy Review

Year:

1996

Language:

english

File:

PDF, 718 KB

english, 1996

24

PIMS and BCG: New horizons or false dawn?

Journal:

Strategic Management Journal

Year:

1982

Language:

english

File:

PDF, 928 KB

english, 1982

25

Research in UK Business Schools or management research in the UK?

Cornuel, Eric, Wensley, Robin

Journal:

Journal of Management Development

Year:

2009

Language:

english

File:

PDF, 388 KB

english, 2009

26

The dynamics of business orientation: the case of the Volvo Car Corporation

Hong Liu, Lars-Uno Roos, Robin Wensley

Journal:

Industrial Marketing Management

Year:

2004

Language:

english

File:

PDF, 296 KB

english, 2004

27

In search of ‘interfirm management’ in supply chains: recognizing contradictions of language and power by listening

Alex Faria, Robin Wensley

Journal:

Journal of Business Research

Year:

2002

Language:

english

File:

PDF, 111 KB

english, 2002

28

Isabella Beeton: Management Lessons from the Kitchen

Journal:

Business Strategy Review

Year:

2004

Language:

english

File:

PDF, 175 KB

english, 2004

29

Strategic thinking : by Gordon Pearson. Hemel Hempstead: Prentice Hall, 1990. 237 pages, $29.95. ISBN 0-13-852153-0

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 244 KB

english, 1992

30

Book Review

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 611 KB

english, 1989

31

Part 2. Marketing for a New Century

Journal:

Journal of Marketing Management

Year:

2002

Language:

english

File:

PDF, 72 KB

english, 2002

32

Marketing knowledge and the value of segmentation

Dibb, Sally, Stern, Philip, Wensley, Robin

Journal:

Marketing Intelligence & Planning

Year:

2002

Language:

english

File:

PDF, 247 KB

english, 2002

33

Market-led strategic change: Making marketing happen in your organization: by Nigel Piercy. London: Thorsons, 1991. 416 pages, £20.00

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 479 KB

english, 1992

34

Energy conservation — Mail order versus traditional retailing

Journal:

International Journal of Retail & Distribution Management

Year:

1981

Language:

english

File:

PDF, 195 KB

english, 1981

35

Getting Too Close to the Fire: The Challenge of Engaging Stories and Saving Lives

Journal:

British Journal of Management

Year:

2011

Language:

english

File:

PDF, 153 KB

english, 2011

36

In Search of the Lemmus Lemmus: An Investigation into Convergent Competition

John Saunders, Philip Stern, Robin Wensley, Ros Forrester

Journal:

British Journal of Management

Year:

2000

Language:

english

File:

PDF, 151 KB

english, 2000

37

Doors and boundaries: A recent history of the relationship between research and practice in UK organizational and management research

Caswill, Chris, Wensley, Robin

Journal:

Business History

Year:

2007

Language:

english

File:

PDF, 192 KB

english, 2007

38

Strategic Investment Decisions by Western Firms in Ukraine

Bridgewater, Sue, McKiernan, Peter, Wensley, Robin

Journal:

Journal of East-West Business

Year:

1995

Language:

english

File:

PDF, 645 KB

english, 1995

39

Putting AIM in context

Thomas, Howard, Wensley, Robin

Journal:

Management Decision

Year:

2009

Language:

english

File:

PDF, 211 KB

english, 2009

40

Research in the gap between the obvious and the improbable

Journal:

Journal of Historical Research in Marketing

Year:

2017

Language:

english

File:

PDF, 199 KB

english, 2017

41

The Aim Initiative: A Rejoinder

Wensley, Robin, Neely, Andy

Journal:

British Journal of Management

Year:

2016

Language:

english

File:

PDF, 206 KB

english, 2016

42

Segmentation analysis for industrial markets

Dibb, Sally, Wensley, Robin

Journal:

European Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 146 KB

english, 2002

43

Rethinking Authority and Legitimacy in Strategy: A Perspective from an Emerging Economy

Alex Faria, Robin Wensley

Journal:

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

Year:

2011

Language:

english

File:

PDF, 173 KB

english, 2011

44

Book Review

Journal:

Journal of Marketing

Year:

1989

File:

PDF, 611 KB

1989

45

Principles of Useful Market Forecasting

Journal:

Management Decision

Year:

1979

Language:

english

File:

PDF, 541 KB

english, 1979

46

Establishing the scope of marketing practice: insights from practitioners

Dibb, Sally, Simões, Cláudia, Wensley, Robin

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 256 KB

english, 2014

47

Does market orientation make sense?

Journal:

Australasian Marketing Journal (AMJ)

Year:

2011

Language:

english

File:

PDF, 137 KB

english, 2011

48

The leadership role of the new health authorities: An agenda for research and development

Pettigrew, Andrew, Ferlie, Ewan, Fitzgerald, Louise, Wensley, Robin

Journal:

Public Money & Management

Year:

1991

Language:

english

File:

PDF, 551 KB

english, 1991

49

Contemporary perspectives on strategic market planning: by Roger A. Kerin, Vijay Mahajan and P. Rajan Varadarajan. Boston: Allyn and Bacon, 1990. 453 pages

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 223 KB

english, 1992

50

Building capacity with research: the UK's advanced institute of management

Journal:

European Management Review

Year:

2006

Language:

english

File:

PDF, 1019 KB

english, 2006

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